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A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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The True Cost of a Home Based Business

So why they don’t tell you everything up front? That’s a really good question isn’t it? Below are the two main reasons why they don’t tell you everything!First…. they fear that if you know the real deal that you’ll make the decision not to join them. Ok…well that makes no sense whatsoever because if you think about it once you find out what the real deal is on everything and it doesn’t sit with you… are you hangin around to build the business anyway? I don’t think so! Most people experience feelings of betrayal and really feel like they’ve been scammed because key information was withheld from them. Is that anyway to start off a business relationship? People eventually get frustrated and quit because no matter what they do they know they won’t be successful.Second…. they want to use you in some way shape or form before you figure out what the real deal really is. If the business happens to sit well with you then you’ll hang around and become successful. If it doesn’t sit well with you and you leave then they still benefit because they used you in some way to further their business on some level. The golden rule applies here! You wouldn’t want to be used so don’t use other people.I know that you probably can identify with both of the above because that’s what most MLM / Network marketing / home based business people do. They will tell you just enough to get you to come into the business. Hey after all what do they care they get their bonus for bringing you in and then they push you in a certain direction for very specific reasons. In other words they will use you to their benefit and if you quit the business then so what…they got what they wanted. These types of people unfortunately run rampant all over the internet and actually expect a large percentage of folks to not last more than 30-45 days!Yes… its sad but very true and it’s these “knuckle heads” as I like to call them that give an excellent industry in my view a very bad name. People can really make a decent lifestyle for themselves with the home based business model provided they have a solid business plan. It’s important to understand the plan and exactly what it’s going to take to be successful.Little hint for you… all these so called internet businesses that promise or advertise thousands of dollars without doing anything or very little are in most cases out to take your money so my best advice is simply avoid them. You’ll have a better chance of succeeding playing the state lottery! Don’t fall into the trap of promises of easy money with any business. If quick money is what you’re after go play the lottery. It’s cheaper on your pocket book and you’ll win more if in fact you ever do actually win.All the brick -n- mortar businesses in existence have written strategic business plans. All home based businesses should have one as well. I know you’ve probably heard this saying before ” If you fail to plan then you plan to fail” and that is the honest truth.Imagine trying to drive to a destination that you’ve never been to before and you don’t have any directions on how to get there? Pretty silly thing to do right? Of course it is and like wise it’s also pretty silly to be engaged in any business home based or other wise without a map to guide you to your end destination. Its imperative that you know where you’re going and exactly how you’re going to get there. You need a plan to follow or you’ll plan to fail. It’s as simple as that.

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7 Simple Tips For Investing Success

Wouldn’t it be great to have great Investing Success without any risk, I certainly think so, although the simple reality with investing is that there is a risk. However with a plan, knowledge and in time experience this risk can be minimised and the overall outcome is a very effective means of achieving your financial goals. The type of plan to adopt is really dependent on what suits you best, you may like to have an aggressive strategy with possible greater returns and more risk, or maybe a less aggressive strategy with lesser returns and lower risk, or even anywhere in between. Also you may like to have investments that mostly look after themselves and only require attention every now and again, or you may prefer to be more involved in your investments and know exactly what your money is doing all the time. There is no real perfect plan or any real secret to investing however these simple tips may assist in your investing success.

Tip 1: Set Motivating Goals

Goal setting is a very effective when investing, it provides the means to set a target for yourself, gives you direction and is helpful in motivating you to do the things to achieve your desired result. Setting motivating goals is completely dependent on personal preference, you may be motivated by the goal of returning enough money from your investments to buy a luxury yacht or you may be motivated by the goal of having 20 investment properties in your portfolio. There is no right or wrong goal as long as it gives you direction, gives you something to aim for and motivates you, then you’re on the right track.

Tip 2: Do your Homework

With the potential risk involved with any type of investment, doing your homework is an essential process. You wouldn’t go to a car yard with no particular car in mind and purchase the first one you see, you would do your homework first wouldn’t you. For example you would have some criteria set out and you may be looking for a car that is reliable, performs well, appeals to you, basically a car that just ticks all the right boxes. The same goes with investing, you would most likely not get the best result by investing in the first shares you come across or the first property that you inspect. For the stock market, doing your homework may involve searching news articles or press releases for a particular company you have an interest in and checking the history of the stock price. While for a property you may do a check on the surrounding suburb, find out the previous sale price, get building and pests inspections done on it. There are countless things you can do to ensure that you are making a wise investment decision, make sure you do your homework and you’ll do better than most.

Tip 3: Invest Regularly

Investing is not a get rich quick scheme to be truly successful at investing you need to do it regularly. The best chance to acquire measurable wealth lies in developing the habit of adding to your investments regularly and putting the money where it can do the most for you. You can put $10,000 into a share account returning an average of 20% per year, and if you take all of that return out every year in ten years time you may have earned $2,000 every year but you’ll still have only $10,000 in that account minus account keeping fees and the loss in inflation, tax etc., giving a total net worth of $30,000. However if you reinvested that $2,000 every year, in ten years time you’ll have a total net worth of about $62,000. That’s $62,000 in your share account now with the potential to earn you $12,400/year at 20%, as opposed to the $2,000 you would still be earning with the other scenario. Now this may not included potential losses in either case, but the idea is to highlight to you the benefit of regularly fuelling your investments?

Tip 4: Keep an Investment Diary

Keeping a record of your investments can be a great learning tool to determine the strategies which work best for you and can be an insight into why an investment worked so well or why it didn’t work so well. Having the right information which you can always look back on will lead to wiser investments in the future, therefore minimising risks, increasing the potential returns and thus greater investing success. Information that may be helpful to keep a record of includes:

The research done to find the investment
The investments you turned away and why you turned them away
Why you chose the particular investment
The plan you had in place prior to making the investment
In the case of an investment property you may take note of the agents used, renovations done and renovation contractors used.
In the case of a share market investment you may take note of the stop loss margin, profit margin and stop profit loss margin used and whether they can be adjusted to reduce risk and increase potential profit.
Tip 5: Diversify
Diversity is in old old wooden ship, joking (Anchorman reference for those that haven’t seen it), diversifying your investments in an effective means of managing your risk and increasing returns. The type of diversification strategy should be dependent upon your age, income and investment goals. For example, if you were young and just beginning you investments you have the opportunity to have more increased risk and may benefit from putting your assets into stocks that have long-term potential, and stocks with greater risk and potential returns. While if you were approaching retirement you may benefit more from shifting your assets into income producing investments such as bonds or utility stocks. Your diversification strategy could involve setting up a portfolio consisting of equal parts of different investment vehicles such as, bonds, local stocks, foreign stocks, and real estate. Once a year, you could then adjust each vehicle to maintain the same asset distribution by taking the gains in your winning investments and spreading them amongst your losing investments.

Tip 6: Have a Plan and Stick to it

The journey to investing success can have many distractions and obstacles that can lead you off course, the way in which to overcome these and maintain the right path is to have a plan and stick to it. Whether it starts off being extremely basic with just basic goals, milestones, strategies etc. the idea is to know where you’re going and work out what is required to get there, once you get more involved you will be adjust and fine tune your plan to be more effective. For example your goal may be to own 5 investment properties in 5 years time, you may work out that in order to achieve your goal you need to work an extra 5 hrs of overtime a week, cut back on some expenses and get training or obtain the knowledge to learn how to go about it effectively, this would be your plan. Your milestones may be to ensure you have at least one investment property every year. Now if it so happens that you miss one of your milestones it’s not the end. You just simply need to go through your records work out why you didn’t achieve your milestone and re-adjust your plan accordingly. If you do achieve your milestone this doesn’t mean there is no room for improvement, although you should reward yourself, let yourself know that you’re doing well and rewards are a great motivator as well.

Tip 7: Manage your Risk

You can effectively manage your risk by following the above mentioned tips such as doing your homework, having a plan and sticking to it, and diversifying. Additionally risk can be managed by first identifying what your risk are, the most common risk with investing is obviously losing your money. What is it however that causes you to loose your money? Just for example with stock market investing there is a risk of a stock doing the opposite of what you indeed it to do or you selling to early and losing potential profit, with property investing the risk are that the value of the property won’t increase as intended or you may not be able to rent it out. Once you’ve identified what are the potential factors that can cause you to lose money in a given investment you can begin to work out a plan to manage the identified risk. Strategies to manage your risk could be to avoid the risk altogether and look for something else, try and reduce the risk or simply accept the risk. Whatever your plan may be just ensure that the risk is monitored and constantly look for ways in which to minimise the risk.

Conclusion

In summary investing success may be obtained by using a combination of the above mentioned tips, however don’t limit yourself to these, it is a constant learning process, no investor out there knows everything there is to know about investing. Find what best works for you then just get out their have a go and achieve your investing success.